Search sites, including travel search sites, need to use a variety of metrics to help determine the order in which they present their results. Location, previous search history, and other signals all play a part, and apparently Orbitz has added another signal to that mix: Mac vs. Reports that the travel site has begun presenting Mac users with more expensive hotel options by default as compared to PC users — and Orbitz confirms this is indeed the case. Obritz told the WSJ that Mac users tend to spend '$20 to $30 more a night on hotels than their PC counterparts' and are also more likely to book nicer hotels.

Orbitz Customizing Search Results For Macbook

Given trends like that, the company decided to customize results for Mac users that bubble more expensive options up to the top. Although the default results are different for Mac and PC users, it's not the case that Mac users pay more for equivalent rooms.

In other words, Mac users are more likely to see more expensive options, not made to pay more for the same hotel. While the Mac vs PC element may raise some hackles, it's unavoidable that companies will use whatever signals they can find in order to offer personalized results. For now, Orbitz is only applying the changes to hotel searches, though car rentals and flights could come later.

With a resolution of 2560-by-1600 for over 4 million pixels, the results are positively jaw dropping. Images take on a new level of detail and realism.

Text is so sharp and clear you’ll feel like you’re reading documents, email, and websites on a printed page. And with 48 percent more colors than the previous generation, everything you see is rich and vibrant. The display glass goes right to the edge of the enclosure, making the borders 50 percent thinner than before. So you can focus on what’s on your screen. And you’re going to love what you see.

The advanced security and convenience of Touch ID are now built right into MacBook Air. Simply place your finger on the Touch ID sensor and — just like that — your Mac unlocks. Use your fingerprint to immediately access locked documents, notes, and system settings, without entering yet another password. Online shopping is even easier — select Apple Pay at checkout, and with just one touch you’re done. No need to enter shipping or billing info, and your card details are never shared.

With Touch ID, your private information stays private. Apple T2 Security Chip MacBook Air features the Apple T2 Security Chip — second-generation custom Mac silicon designed by Apple to make MacBook Air even more secure.

So when you use Touch ID to unlock your Mac, authenticate a document, or pay a merchant online, your information stays safe. With on-the-fly data encryption, all your data stored on the SSD is automatically and fully encrypted. And thanks to the T2 Security Chip, a familiar voice comes to MacBook Air — Hey Siri is always ready to open apps, find documents, play music, and answer your questions. Thunderbolt 3 combines ultra-high bandwidth with the ultra-versatility of the USB-C industry standard to create one revved-up universal port — and MacBook Air has two of them. Thunderbolt 3 integrates data transfer, charging, and video output in a single connector, delivering up to 40Gb/s of throughput for twice the bandwidth of Thunderbolt 2. Ace of spades macclesfield.

Existing devices are easily connected with a cable or adapter. And Thunderbolt 3 is reversible, so no matter how you plug it in, it’s always right side up. With the latest in processing and tuning techniques, MacBook Air sounds better than ever.

Stereo speakers deliver twice the bass and 25 percent more volume than the previous generation. And wider stereo sound creates immersive audio when you’re listening to music or watching a movie. The high-definition FaceTime camera lets one — or many — of your friends and family see you in sharp detail.

And three microphones form an array that more accurately captures your voice for FaceTime calls, dictation, and talking to Siri. Personal Setup We'll show you how to get the most out of your new Mac, online or in store. Recycled material claim applies to the enclosure and is based on auditing done by UL LLC. Testing conducted by Apple in October 2018 using preproduction 1.6GHz dual-core Intel Core i5-based MacBook Air systems with 8GB of RAM and 256GB SSD. The wireless web test measures battery life by wirelessly browsing 25 popular websites with display brightness set to 12 clicks from bottom or 75%. The iTunes movie playback test measures battery life by playing back HD 1080p content with display brightness set to 12 clicks from bottom or 75%. The standby test measures battery life by allowing a system, connected to a wireless network and signed in to an iCloud account, to enter standby mode with Safari and Mail applications launched and all system settings left at default.

Battery life varies by use and configuration. See for more information.

Total greenhouse gas emissions of 176 kg CO 2e based on Life Cycle Assessment. Trade-in values will vary based on the condition, year, and configuration of your trade-in device. You must be at least 18 years old to be eligible to trade in for credit or for an Apple Store Gift Card. Not all devices are eligible for credit. More details are available from Apple’s Mac trade‑in partner and Apple’s iPhone, iPad, and Apple Watch trade‑in partner for trade-in and recycling of eligible devices. Restrictions and limitations may apply.

Payments are based on the received device matching the description you provided when your estimate was made. Apple reserves the right to refuse or limit the quantity of any device for any reason. In the Apple Store: Offer only available on presentation of a valid, government-issued photo ID (local law may require saving this information). Value of your current device may be applied toward purchase of a new Apple device. Offer may not be available in all stores. Some stores may have additional requirements.